Profile
Neena Hartmann heads the Indo-German Consulting division at prexma GmbH. With over 25 years of experience in intercultural business relations, she is one of the leading experts for German-Indian cooperation.
Born in India and living in Germany, she combines deep cultural understanding with strategic business acumen. She understands both markets, their business cultures and what it takes to build successful Indo-German partnerships.
Areas of Expertise
- Market entry consulting for India and Germany
- Intercultural business & marketing strategies
- Identifying and connecting strategic partners
- PR & communications across cultures
- Diaspora integration & talent mobility
Projects
Neena is editor-in-chief of INDIEN aktuell, Germany's leading information portal about India. She has developed the platform over more than 20 years into a go-to resource for anyone interested in India. The focus areas are tourism, culture and business.
Philosophy
“Successful business relationships between Germany and India are based on understanding, trust and respect. My work builds bridges between cultures, between markets and between people.”
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