What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) makes sure content appears in the answers of AI search services such as ChatGPT, Claude, Perplexity or Google's AI overviews, and is cited correctly. What counts are clear facts, structured data, question-and-answer formats and an llms.txt file that gives language models an overview of a website. GEO complements classic SEO rather than replacing it. prexma takes GEO into account in every web project. Make your website visible in AI search.

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