What is Frugal Innovation (Jugaad)?

Frugal Innovation – known in India as Jugaad (Hindi: जुगाड़) – describes the art of achieving maximum impact with minimal resources. Instead of expensive high-tech solutions, pragmatic, cost-effective innovations are developed that solve exactly the problem at hand. This principle also inspires prexma's approach: not the most complex solution, but the most fitting one for your business. Find your ideal solution with us.