Glossary
Key terms from digital transformation, web development and Indo-German consulting, clearly explained.
Digital Transformation
AGI (Artificial General Intelligence)
AGI (Artificial General Intelligence) describes a hypothetical form of AI that matches or exceeds human cognitive...
API (Application Programming Interface)
An API is a defined interface through which software systems communicate and exchange data. REST APIs are the most...
Artificial Intelligence (AI)
Artificial Intelligence refers to systems that can perform tasks typically requiring human intelligence, such as...
Cloud Computing
Cloud computing delivers computing resources – servers, storage, databases and software – over the internet on...
CRUD (Create, Read, Update, Delete)
CRUD stands for the four fundamental operations of data management: Create, Read, Update and Delete. These...
Data Protection (GDPR)
The General Data Protection Regulation (GDPR) governs the protection of personal data in the EU and is considered...
Databases & Database Applications
Databases are structured systems for efficiently storing, managing and querying data. Database applications leverage...
Domain
A domain is the unique address under which a website is accessible on the internet – for example, prexma.com. It...
IT Outsourcing
IT outsourcing refers to delegating IT services to external partners – frequently to India, the world's leading...
Laravel
Laravel is a modern PHP framework for building robust, scalable web applications. It provides an elegant syntax and...
LLM (Large Language Models)
Large Language Models (LLMs) are AI systems trained on vast amounts of text data that can understand, generate and...
Newsletter & Email Campaigns
Newsletters are regularly distributed emails that keep customers and prospects informed about news, offers or...
SaaS (Software as a Service)
SaaS is a software delivery model where applications are hosted in the cloud and accessed via subscription,...
SEO (Search Engine Optimization)
SEO improves the visibility of a website in organic search engine results such as Google. It encompasses technical...
Technological Singularity
The Technological Singularity refers to the theoretical point at which Artificial Intelligence becomes capable of...
UX (User Experience)
User Experience describes the overall experience a person has when interacting with a digital product. Good UX means...
Web Apps
Web apps are browser-based applications that run on any device without installation. They offer the functionality of...
Web Development
Web development encompasses the design, programming and maintenance of websites and web applications. At prexma, we...
Web Hosting
Web hosting provides the server infrastructure needed to make websites and applications accessible on the internet....
Indo-German Consulting
Change Management
Change management is the systematic approach to steering organizational transformation. In the Indo-German context,...
Consulting
Consulting at prexma covers two areas: strategic business consulting for digital transformation and advisory...
Desi
Desi (Hindi: देसी) is a colloquial term for people of South Asian origin – particularly from India, Pakistan,...
Frugal Innovation (Jugaad)
Frugal Innovation – known in India as Jugaad (Hindi: जुगाड़) – describes the art of achieving maximum impact with...
Indian Diaspora
The Indian diaspora encompasses over 30 million people of Indian origin living outside India worldwide. In Germany,...
Indo-German Business
Indo-German business refers to economic relations, trade and cooperation between Germany and India. prexma builds...
Intercultural Competence
Intercultural competence is the ability to communicate and collaborate effectively and respectfully with people from...
Marketing & PR
Marketing and PR encompass all activities aimed at promoting a brand, product or service and building public trust....
Offshoring
Offshoring refers to relocating business processes or production to another country, often India or Southeast Asia....
PR (Public Relations)
Public Relations involves managing communication between an organization and the public to build trust and...
Skilled Workers from India
Recruiting qualified professionals from India is a strategic approach for many German companies facing a skills...
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